A resume should bring out who you really are, so publish your personal philosophy. Never be dishonest. Nor apologetic.
An expert on brand strategy, Arvind is a seasoned professional having worked at corporations such as Leo Burnett, TBWA, McCann Erickson in the areas of strategy planning and consulting, with his last full-time job as Group Chief Strategy Officer at Rediffusion Y & R. In 2011, Arvind opted for the entrepreneurship mode and founded Religious, a cultural branding company that leverage’s emergent culture to impact a brand’s value, values and valuation.
If you simply had to draft that elevator pitch for your profession, what would it be?
Forward thinking that impacts a business’ value, values and valuation.
What are the new trends you notice that are changing the complexion of your profession?
The creation of demand creation over supply – numerator over denominator is the big shift in strategy consulting.
What do I do when I’m stuck with a problem? Churn the ocean. I look at it from as many angles as possible, however improbable and nonsensical they might be.
Show me the money! How do you see this profession faring 20 years down the line?
There is going to be a great premium on brands and IP. So, companies with expertise in creating and helping monetize assets will be at a premium.
What do you do when you are stuck with a problem?
Churn the ocean. I look at it from as many angles as possible, however improbable and nonsensical they might be.
If you could do some time-travelling and go back to meet yourself at 17, 25, 35, what would you say to your selves then?
Youth is wasted on the young. Next question.
What is most rewarding about your job?
The opportunity to change the way we think about our world.
What’s your advice for a resume that’s just about to enter circulation?
It should bring out who you really are, so publish your personal philosophy.
And never be dishonest. Nor apologetic, I would say.