This week we chat with Amitabh Pande a consumer insights maestro, who has recently quit PepsiCo to strike out on his own as an independent consultant. Amitabh explains how data has become a commodity and it is the ability to derive insight from information that is truly of value today. But what sort of formal and informal education, mindset, qualification and experience helps a young person succeed in this field? Read this interview to find out…

In Cut to the Chase, our weekly interview series, our endeavour is to give ‘insights’ into different professions to help our young audience make wiser career choices. Feel free to share.

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